ADVERTS

1963 - 1965

The material on this page is given in chronological order as far as possible. Some of it was public - full page advertisements in "Beat Instrumental" magazine, flyers, and the like. Some, on the other hand, had a limited, specialist, circulation: dealer catalogues, reference handbooks, and so on.

For runs of Vox adverts in "Beat Monthly" magazine - later renamed "Beat Instrumental" - from 1963, .

For some background to the exporting of AC50s and other Vox amps to the United States, on the Vox AC100 website.

August 1963

Vox advert for the Foundation Bass cab, Beat Instrumental magazine, August 1963

Advertisment from "Beat Monthly" magazine, August 1963. "EIGHTEEN INCH FOUNDATION BASS. The trend is towards full round string bass tone.VOX has created this attractive rugged bass amplifier featuring an 18" heavy duty loudspeaker to give the true big bass sound. Separate amplifier cabinet provides a total output of 50 watts undistorted.

November 1963

Vox advert for the Foundation Bass cab, Beat Instrumental magazine, November 1963

Advertisment from "Beat Monthly".

February 1964 - Dave Clark Five advert

Vox advert for the AC50 amplifier, February 1964

"For a demonstration of Vox Sound Equipment, see the Dave Clark Five at the Royal, Tottenham"

The Dave Clark Five were resident at the Royal from 17/01/64 to 23/02/64.

February / March 1964

Vox advert for the AC50 amplifier, February 1964

First formal listing in the Vox catalogue of January / February 1964. "50 watts output, 2 inputs, volume, treble and bass controls. 8 to 15 ohms. For groups requiring extra power. Supplied independently, it can be coupled with loudspeakers T.60, Super Twin, Foundation Bass - or to order. Measurements 19" x 11" x 7 1/2"." Thanks to Martin Kelly for the picture.

Vox dealer catalogue, entry for the AC50 amplifier, February 1964

Vox dealer catalogue of February 1964. The text is the same as above. Thanks to Martin Kelly for the image.

August / September 1964

Vox advert for the AC50 amplifier, autumn 1964

"A.C.50 SUPER-TWIN. A new 50 watt model with built in 'glass shattering' treble and full, deep tone bass. Speaker cabinet houses two 12" loudspeakers and one special metal top frequency horn. Dimensions 33" x 23" x 11 1/2". Amplifier section: four inputs, separate volume and tone controls, dimensions - 19" x 11" x 7 1/2"."

Note that the speaker cabinet is the new large box type, but the amplifier described is still the four input (diamond input) small box amp.

A.C.50. 50 watts output, 4 inputs, volume, treble and bass controls. 8 to 15 ohms. For groups requiring extra power. Supplied independently, it can be coupled with loudspeakers T.60, Super Twin, Foundation Bass - or to order. Measurements 19" x 11" x 7 1/2".

TWIN CHANNEL AMPS - late 1964 and on.

Late 1964 - "Vox Precision in Sound" news bulletin

Vox advert for the new twin channel AC50 amplifier, later 1964

"A.C.50 SUPER-TWIN. A new 50 watt model with built in 'glass shattering' treble and full, deep tone bass. Two channels (bass and treble) each with two inputs. Two 12" loudspeakers and a high frequence pressure horn with cross-over network in separate case. Combination swivel and rigid stands available. Amplifier section available separately. 21 1/2" x 10" x 11" and 33" x 22" x 11 1/2"."

Note that the dimensions of the amp indicate it is of the large box type, even though a small box amp is illustrated. The speaker cab is reckoned to be 1" less high than in the previous advert.

EIGHTEEN INCH FOUNDATION BASS. This new Vox model features an heavy duty 18" speaker to give the big bass sound. The trend is towards the full round string bass tone. Vox leads the way with this true quality bass model. In two sections. Loudspeaker cabinet 26" x 22" x 16". Separate amplifier cabinet 21 1/2" x 10" x 11". With two inputs. Total output 50 watts. Combination swivel and rigid stands available.

AMERICAN material

Late 1964 / early 1965 - "King of the Beat" brochure

American advert for the new twin channel Vox AC50 amplifier, late 1964 or early 1965

The trend is towards the full round string bass tone. VOX leads the way with this true quality bass model. 18" heavy duty loudspeaker gives the big bass sound. In two sections: oudspeaker cabinet 26" x 22" x 16", separate amplifier cabinet 21 1/2" x 10" x 11". With two inputs. Total output 100 watts peak. Supplied complete with waterproof covers. Chromium trolley stand - optional extra.

Spring 1965 - "Million Dollar Sound" brochure

American advert for the new twin channel Vox AC50 amplifier, early 1965

The next iteration of the American catalogue - "The Million Dollar Sound" - issued in Spring 1965. The AC50 now has American names - "Royal Guardsman" for guitar, "Westminster" for bass.

US dealer pricelist from April 1965

  • Vox dealer brochure from 1965, issued by Thomas Organ
  • Vox dealer brochure from 1965, issued by Thomas Organ

Above, a couple of small images of an American Vox dealer pricelist, noted at foot as being "EFFECTIVE: APRIL 26 1965".

Below, the entries relating to the AC50 and AC100. Note the number of inputs for the amps. Prices given opposite the speaker cabs are for both amp and cab.

WESTMINSTER

V-1-14-1. (Piggy-Back) 4 inputs.

V-1-14-2. Cabinet for Above Containing One 18"Heavy Duty Speaker. $715.00.

V-1-14-3. Stand for Above. $36.00.

ROYAL GUARDSMAN

V-1-23-1. (Piggy-Back) 4 inputs.

V-1-23-2. Cabinet for Above Containing Two 12" Heavy Duty Speakers, Plus One Special High Frequency Horn. $715.00.

V-1-23-3. Super Twin Swivel Stand for Above. $40.00.

SUPER BEATLE

V-1-24-1. (Piggy-Back) 2 inputs.

V-1-24-2. Cabinet for Above Containing Four 12" Speakers Plus Two High Frequency Exponential Horns with Cross Over Network. $965.

V-1-24-3.Super Twin Stand for Above. $70.00.

NOTE

1. All Vox Amplifiers, except the Vox Pathfinder Model V-1-1, include free foot switch.

2. All Vox Amplifiers, except the Vox Pathfinder Model V-1-1, must be purchased with covers. Prices listed above do not include covers.

3. All Piggy-Back Amplifiers and Speakers must be purchased as One Unit.

Piggy-Back Unit Covers (Per Set). $15.00.

US dealer parts list from early '65

A Thomas Organ "Vox Pocket Reference Manual of Replacement Parts and Service Information" from early 1965. Measures 3.5 x 5.25”. Pictures from an ebay auction in 2011, so quite small (click as ever for larger versions - only slightly larger in this case). In the fourth pic one can see:

SECTION III

The parts listed in this section cover all English built amplifiers sold in the United States.

The following models are covered.

AC4 - Pathfinder

AC10 - Berkeley

AC15 - Kent

AC30 - Viscount

AC30 Super - Buckingham

AC50 - Royal Guardsman

AC50 Foundation Bass - Westminster

AC100 - Super Beatle

T60 - Bristol Bass.

V185 - Student.

The designations above correspond to the earliest catalogues and flyers issued by Thomas Organ for the Vox range - at that point imported English amps renamed.

The reference manual goes on to list "SPEAKERS", among which:

12" 8 ohm - AC30-AC100 - 09-5305-0.

12" 15ohm - AC50 - 09-5405-0.

18" 15ohm - Foundation Bass - 09-5805-0.

Midax Horn - AC50-AC100 - 09-5406-0.

The numbers beginning "09" are Thomas part numbers. It is interesting to note that at this point the AC50 had 15 ohm speakers (i.e. not the same as those used in the AC30-AC100) - they were presumably Fanes.

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